Copywriting and transcreation

Copywriting and transcreation are two completely different services. Why did I group them here on this page? For both services you need a bunch of creativity and a touch of magic, for both technical aspects as content.

Copywriting

Transcreation

Listening, thinking along, taking interviews, processing information and writing a beautiful text. That's what copywriting is all about. Whether you need a catchy slogan, attractive marketing or an interesting article. Offline and online. Do you need website content that is easy to find and keeps people's attentention? SEO techniques will give you the desired result. Using a briefing about the type of text, your expectations and the desired keywords I will turn your ideas into words.

You don't have experience with keywords and SEO? I will guide you to find the right keywords and I will make sure you have the right title, content and meta description.

Transcreation is a combination of translation and copywriting. It implies translating a text from one language into another, but in a creative way. The goal is to keep the intention of the original text by arousing the same emotions in the target language. Transcreation can go hand in hand with localisation. The linguist culturally adapts the text to match the target audience.  

Transcreation goes beyond just text. I also take a look at images and videos. So you're sure everything is adapted and you won't receive unpleasant surprises or reactions.

copywriting

Do you need a linguist that finds the right balance and knows how to touch the right cord? Please don't hesitate to contact me and together we will figure out how to shape your project. 

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